immersive designer
product manager

I am a Product Manager and Multidisciplinary Designer for the H&M Group.
I am passionate about the wellbeing of teams and stretching myself to help build XR products which spark joy.

KIND WORDS

"I have worked as a leader for over 20 years and it is rare to find a person like Emma. She is creative, problem-solving-oriented, loyal, and hardworking. Also, she knows how to adapt to a fast-changing industry and always deliver top the line. She has a combination of a grounded business sense and new thinking that is astonishing"

EMMA RIDDERSTAD
CEO & Co-Founder of Warpin Media

"Working with Emma is always a pleasure! Her creativity knows no bounds and she can draw from a wide set of tools to beautifully bring ideas to life. Emma is not just a source of motivation as a team player, she has leadership skills rooted in empathy”


VAITEA COWAN
Co-Founder of Enapter

"In countless brainstorming sessions, I have seen her creativity and product sense produce insightful results.
Emma is quick to give credit away and makes everyone feel included. Her ability to command respect from her team and her uncanny product sense makes her a valuable member of any team."

SRIRAM ELANGO
CEO & Founder of Vellby
Teams, XR products and global organisations & markets are complex territories to navigate. I deeply enjoy the challenges that come with this ambiguity and collaborating with a team to carve a path forward. I believe in constantly learning from others, acknowledging my mistakes whilst reflecting on my work and interactions.
Being able to make & create is really important to me. Since it helps me empathise with and better understand the work that is being done around me. I am persistently expanding my portfolio of tools and knowledge through learning and experimentation.
My eye for digital aesthetics , creative flair and experience working closely on the development and design of XR products means that I can breakdown and push to deliver experiences which feel great from head to toe.