Magic Leap x H&M

H&M Group had been exploring immersive technologies with Warpin for a while. This particular product that Warpin had built for them was an AR T-shirt customisation tool. The on demand print installation allowed customers to create a personalised design on a garment in AR. In total I project managed four Redesign Lab Installations. From the first ever public event culminating in an in-store launch in Tokyo. I coordinated with all the parties needed to bring the event to life and created a range of visuals to showcase the experience and facilitate communication. The product evolved enormously during the events as we kept improving it based on user observation and client feedback. I am currently Product Managing this product and improving its scalability with Creator Studio. The photography and graphical work featured below is my own work.

Out There with Melissa di Marco